![]() You can also get a sense of your audience by evaluating which of your social profiles are receiving the most traffic. Knowing your audience will help you determine what social media channels and types of content are most appropriate for your business. Determining measurable goals allows you to define clear tactics for your social media plan and to track progress by evaluating metrics.Īs with any marketing plan, you need to identify your target audience, which can include existing and potential customers. Creating a social media strategy will set you up for a clear action plan with objectives that are in alignment with your business goals. Once you’ve determined your posting schedule on all networks, be consistent and track analytics until you know the best times for reaching your target audience.īefore diving into the complex world of social media, you need a solid strategy to make sure your time is well spent and your social presence is effective. ![]() Consider ways to maximize your visual marketing, such as offering a giveaway that encourages followers to repost your content. Instagram - Another network for sharing visual content, Instagram is primarily used as a mobile app, so users may be accessing it many different times throughout the day, but early mornings may be best for reaching a wide audience.Aim to post once per day, a few days per week, mid-morning to early afternoon on weekdays. Google+ - In your public circle on Google+ you can share business info similar to what you would share on LinkedIn- think instructional videos and informative blog posts.Top posting times will typically be on weekends. If this isn’t your audience, or your business messaging doesn’t translate well into strong visual content, Pinterest may not be the best choice. The majority of Pinterest users are women, and content is often DIY oriented. Pinterest - Visuals are key on Pinterest.Since LinkedIn is geared toward professionals, posting on weekday mornings or evenings may garner better results. Sharing articles that are actually helpful and not just promotional matters here, but it’s still important to include images and videos in your content. LinkedIn - Use LinkedIn to share industry news and build professional relationships.It’s generally recommended to post on Facebook once per day, a few days per week. Facebook is great for reaching a wide audience, but the focus tends to be more community oriented and less about business insights. Use images and videos to capture attention and give personality to your online presence. Facebook - Keep your Facebook posts brief and entertaining to encourage sharing and audience engagement. ![]() Aim for several tweets per day, and afternoon work breaks or early evening commute times may reach more Twitter users. But you’re not limited to text - try tweeting images to grab attention, and encourage retweets. Since Twitter limits posts to 140 characters, it’s perfect for cycling (and recycling) brief news updates throughout the day.
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